Vision

Enable everyone to express themselves fully through a harmonious match between fashion and technology.

Mission Statement

Be the world's leader in digitally augmented fashion.

Team

Ashley Warrington - CEO

Roles & Responsibilities

• Administrative & Operational Duties
• Business Development
• Creative Lead
• Marketing Lead

Daniel Carrera - CTO

Roles & Responsibilities

• Technical Lead
• Production Lead

Business Model

Products

A prototype was created to demonstrate what is possible with current technology. The prototype necklace had a 3D model attached to the physical necklace along with particle effects to bring it to life. The prototype also had the ability to change the color of the effect, so users can change the augments to match the rest of their outfits.

Status

Our goal was to bootstrap this business and generate revenue by selling regular jewelry in order to support the research and development of augmented jewelry. With limited capital, we weren't able to open a retail location and selling jewelry online at our price point was not feasible. Digital advertising costs ended up costing nearly as much as the products themselves.

Next Steps

With the experience we've gained we have a better understanding of the requirements of this business and the associated costs. Our next steps are to formalize these costs and raise capital to get make this venture a success!