Vision
Create greeting cards that are so captivating that they are gifts in themselves.
Mission Statement
Be the world's leader in interactive greeting cards by creating such captivating experiences that they make every occasion a magical one.
Team
Ashley Warrington - CEO
Roles & Responsibilities:
- Administrative & Operational Duties
- Creative Lead
- Marketing Lead
- Production Lead
Daniel Carrera - CTO & Sales Executive
Roles & Responsibilities
- Technical Lead
- Sales Lead
Business Model
Products
A total of 13 cards were designed. You can see the entire catalog at the online shop. The cards fell into 3 categories:
Scene Cards
Cards that have a CG scene
Interactive Cards
Cards that have some sort of interactivity
Game Cards
Cards that are also a game
Status
Our goal was to bootstrap this business and get enough revenue generated to support our current costs and begin to grow a creative and sales team. We made most of our sales through Pop-Up Shops, but not enough to grow the business or even support ourselves.
Next Steps
With the experience we've gained we have a better understanding of the requirements of this business and the associated costs. Our next steps are to formalize these costs and raise capital to get make this venture a success!
