Vision

Create greeting cards that are so captivating that they are gifts in themselves.

Mission Statement

Be the world's leader in interactive greeting cards by creating such captivating experiences that they make every occasion a magical one.

Team

Ashley Warrington - CEO

Roles & Responsibilities:

• Administrative & Operational Duties
• Creative Lead
• Marketing Lead
• Production Lead

Daniel Carrera - CTO & Sales Executive

Roles & Responsibilities

• Technical Lead
• Sales Lead

Business Model

Products

A total of 13 cards were designed. You can see the entire catalog at the online shop. The cards fell into 3 categories:

Scene Cards

Cards that have a CG scene

Interactive Cards

Cards that have some sort of interactivity

Game Cards

Cards that are also a game

Status

Our goal was to bootstrap this business and get enough revenue generated to support our current costs and begin to grow a creative and sales team. We made most of our sales through Pop-Up Shops, but not enough to grow the business or even support ourselves.

Next Steps

With the experience we've gained we have a better understanding of the requirements of this business and the associated costs. Our next steps are to formalize these costs and raise capital to get make this venture a success!